Welcome to Floralty's first blog post, marking the beginning of a journey towards transforming flower delivery into an experience that is brighter, more sustainable, and more fulfilling for fresh flower lovers across the U.K.
Our Journey and Vision
At Floralty, we're driven by a simple yet profound realisation: flowers have the unique power to brighten and transform our everyday. Recognising the gap between commonplace supermarket flowers and luxury bouquets reserved for special occasions, we have embarked on a mission to make premium, florist flowers an everyday luxury for everyone. Floralty isn't just about selling flowers; it's about integrating their beauty and positive power into our daily lives.
Transforming Fresh Flower Buying
Our approach to flower sourcing is a game-changer for everyone involved. We work directly with award winning farms along the equator, benefitting from ideal natural growing conditions (ie. no harmful artificial greenhouses involved in our supply chain!). This sustainable method nurtures our flowers and demonstrates our positive commitment to you and our beautiful planet. Let’s see why…
From Farm to Your Doorstep
Sustainability at Every Step
Our logistical approach is as eco-conscious as we can make it. Using existing passenger flights (planes that are already flying with or without our stems onboard) for transportation ensures that our flowers come with a minimal carbon footprint. This results in premium flowers that are as environmentally friendly as they are aesthetically pleasing.
Zero Waste, Maximum Impact Philosophy
Our unique zero-waste philosophy means we cherish every flower. By not holding stock and gifting extra stems to our regular Floralty Loyalty 'Fresh Flower Club' members, we maximise joy and align with our eco-conscious values.
The Floralty Promise: Bigger, Fresher, Fairer
What do we mean by ‘Big’ Bouquets
Our bouquets are known for not only the premium large flowers they are filled with but their generous size. Unlike our competition, we design our flower bouquets with more flowers than foliage at an unseen price. On top of this, you may have noticed our special ‘Boost’ button, which upgrades your floral treat to a huge flower bouquet of our most luxury flowers at the cheapest price. From the stem thickness of our white hydrangea to the huge heads of our luxury roses, all Floralty flowers are a testament to our 'Go Big' philosophy, designed to deliver immense joy and result in ‘Big Gestures’ and ‘Big Smiles’.
What do we mean by ‘Fresh’ Bouquets
We hold no stock. Every stem, from our lavish white roses to our vibrant green ruscus, are as fresh as they can be. Once you buy your flowers, they would have just been cut from their flower beds days before. Our commitment extends beyond aesthetics; it's about ensuring the longer-lasting beauty and positive impact of our stems.
What do we mean by ‘Fair’ Bouquets
Floralty's approach to making flowers 'fairer' encompasses several key aspects. Firstly, our bouquets stand out for their generous size, offering fuller arrangements with the most luxury stems at a price that represents unmatched value. We also continually expand our shop to provide you access to the best flowers on the market, including roses, our popular roselily and hydrangeas.On top of this, we've redefined the concept of seasonal availability. Thanks to our exclusive partnerships with strategically located flower farms, our customers enjoy not only seasonal favourites but also their preferred stems all year-round, regardless of the season.
Central to our ‘fairer’ ethos is our Floralty Loyalty club, one of the most generous loyalty schemes on the flower market. Our Floralty Loyalty Points make it more equitable for customers to enjoy luxury flowers, at the cheapest price on a regular basis.
Additionally, our commitment to fairer practices extends to how we work with flower farms. We're not just involved in transactions; we're deeply invested in creating a sustainable and ethical supply chain. This commitment ensures that our flowers, from classic red roses to delicate alstroemeria, are cultivated in ways that respect both the environment and the people who nurture them. This holistic approach to fairness in our practices underpins the Floralty brand, ensuring that every bouquet carries not just beauty but also a sense of responsibility, care and positivity.
Why Choose Floralty Flowers?
Floralty flowers are the perfect choice for flower gifts or flower treats for you if you want consistent luxury flowers at fairer prices, read more on why our customers choose us. We guarantee our high standards of consistency by working with award-winning growers, which removes the unfair industry markups, making luxury flowers like our boosted roses affordable and accessible for everyday enjoyment ! In fact, don’t just listen to us, listen to every one of our customers.
Building a Flower Lover Community: The Fresh Flower Club
Our Floralty Loyalty program is more than just a way to get luxury flowers at the cheapest price; it's about fostering a community of flower lovers who enjoy sharing and spreading the positive impact fresh flowers bring to their day to day. Our goal is to build a community that can count on Floralty to brighten their day, whether that is through brightening their instagram feed with some beautiful blooms or brightening their day through adding even more luxury stems to their bouquet of fresh flowers as a Floralty Loyalty reward.
Our Broader Commitment
Our approach encompasses more than just cheap flower delivery. We're dedicated to being a positive force, from customer interactions to our impact on the broader flower industry. Our core values of Positivity, Loyalty and Uncompromising Quality guide every aspect of our 100% customer satisfaction service.
What to expect from our Floralty Blog
Looking ahead, you can expect our blog to feature a rich tapestry of articles. Expect deep dives into the world of luxury fresh flowers, sustainability practices from our growers, practical flower care tips and creative DIY guides. We'll also offer a peek into the nurturing process of your favourite flowers directly from our growers.
We invite you to be part of this exciting journey. Whether it's enjoying the charm of a hydrangea flower that you have bought for yourself or gifting a special someone a bouquet of purple roses, Floralty is here to brighten every moment for you.
Enjoy a new era of flower delivery with Floralty – where we celebrate flowers in a way that's bigger, fresher, and fairer.
