Cookie Policy

This Cookie Policy was last updated on 25/04/2025 applies to users in the United Kingdom and the European Union and explains how Floralty (“we”, “us”, or “our”) uses cookies and similar technologies on our website, floralty.co.uk (“the website”).

1. Introduction

This policy explains what cookies are, how we use them, and your choices regarding their use. We use cookies to enhance user experience, analyse traffic via tools like Google Analytics, and support social media functionalities. We are committed to ensuring your personal data is handled lawfully, transparently, and in accordance with applicable data protection laws, including the UK GDPR, EU GDPR, and ePrivacy Directive.

2. What are cookies?

Cookies are small text files that are stored on your device (computer, smartphone, or tablet) when you visit a website. These cookies may contain information that is returned to our servers or to the servers of third parties during subsequent visits.

3. What are scripts?

A script is a piece of code used to make our website function interactively and dynamically. These scripts may run on our server or your device.

4. What is a web beacon?

Web beacons (or pixel tags) are small, invisible images or code snippets used to track website activity. They may collect data such as IP addresses, browser types, and user interactions.

5. Types of cookies we use

5.1 Strictly Necessary Cookies (Functional)
These cookies are essential to the website’s basic functionality and are always active. They ensure services such as shopping carts, payment processing, and secure log-ins work properly.

Legal basis for processing: Legitimate interest
Consent required: No

5.2 Performance and Analytics Cookies
We use Google Analytics 4 (GA4) to measure how visitors interact with our site. This helps us improve usability and content. Google Analytics does not collect personally identifiable information unless you've given explicit consent.

We have configured GA4 to anonymise IP addresses and disable data sharing with Google for advertising purposes, in line with ICO and EDPB recommendations. However, analytics cookies are not strictly necessary and therefore require your prior consent before being activated.

Legal basis for processing: Consent
Consent required: Yes (via our cookie banner or preferences panel)

You may withdraw your consent at any time using the cookie settings link at the bottom of every page.

5.3 Marketing/Tracking Cookies
These cookies are used to track users across websites. They may be used to build a profile of your interests and show you relevant adverts on other sites.

Legal basis for processing: Consent
Consent required: Yes

We only set these cookies if you opt-in via the cookie banner or settings.

5.4 Social Media Cookies
Our website features buttons for platforms like Facebook, Instagram and TikTok to share content. These buttons may place cookies that allow the respective platforms to track your activity across the internet and personalise ads.

These companies may transfer data outside the UK/EU, including to the United States, under safeguards such as Standard Contractual Clauses (SCCs).

6. Managing your cookie preferences

You can manage or withdraw your cookie consent at any time through our Cookie Settings. Most web browsers also allow you to block or delete cookies through your browser settings.

Please note that disabling some cookies may affect the functionality of our website.

7. Your data protection rights

Under the UK and EU GDPR, you have the right to:

• Access your personal data
• Request correction or deletion
• Withdraw your consent
• Object to processing
• File a complaint with the ICO (UK) or your local data protection authority

8. Contact us 

If you have any questions about our use of cookies or this Cookie Policy, please contact us at:

Email: Hello@floralty.co.uk

Disclaimer

Floralty is committed to keeping this website up to date and accurate. Should you nevertheless encounter anything that is incorrect or out of date, we would appreciate it if you could let us know. Please indicate where on the website you read the information. We will then look at this as soon as possible. Please send your response by email to: floralty.co.uk.

We are not liable for loss as a result of inaccuracies or incompleteness, nor for loss resulting from problems caused by or inherent to the dissemination of information through the internet, such as disruptions or interruptions. When using web forms, we strive to limit the number of required fields to a minimum. For any loss suffered as a result of the use of data, advice or ideas provided by or on behalf of Floralty via this website, Floralty accepts no liability.

All intellectual property rights to content on this website are vested in Floralty.

Copying, disseminating and any other use of these materials is not permitted without the written permission of Floralty.

Floralty, except and only insofar as otherwise stipulated in regulations of mandatory law (such as the right to quote), unless specific content dictates otherwise.

If you have any questions or problems with the accessibility of the website, please do not hesitate to contact us.